b2b Content Deliverables
Industry Dive
Overview: As a Visual Designer at Industry Dive, I created branded content deliverables for B2B audiences across multiple industry verticals. My work focused on transforming editorial copy and strategic messaging into visually compelling playbooks, webinar presentations, and sales decks that served millions of executives.
Key Deliverables
• Playbooks – Multi-page guides combining data visualization, editorial content, and strategic frameworks. Designed for readability and professional distribution across finance, healthcare, manufacturing, and technology sectors.
• Webinar Materials – Presentation decks optimized for virtual delivery. Focused on screen readability, presenter support, and audience engagement through strategic use of data visualization and branded templates.
• Sales Decks – Client-facing presentations that showcased Industry Dive's market intelligence capabilities. Designed to communicate value propositions clearly while maintaining editorial credibility.
• Webinar Materials – Presentation decks optimized for virtual delivery. Focused on screen readability, presenter support, and audience engagement through strategic use of data visualization and branded templates.
• Sales Decks – Client-facing presentations that showcased Industry Dive's market intelligence capabilities. Designed to communicate value propositions clearly while maintaining editorial credibility.
Design Execution
Each project began with provided copy, brand guidelines, and asset libraries. I structured information hierarchies, selected appropriate typography treatments, and integrated data visualizations that supported narrative flow. My work required rapid iteration across multiple publications while maintaining quality standards for B2B professional audiences.